Searches with volume 0 are removed from the data set. For ahref analysis, only searches with volume > 100 are looked at. Analyses are based on US location.
~2.5 million searches were enriched with ahref. This includes the statistics difficulty, return rate, clicks, region volume, and SERP features.
| Statistic | Value |
|---|---|
| Total number of searches | ~306 million |
| Total volume of searches | ~303 billion |
| Searches with missing volume | 0.51% |
| Mean search volume | 989 |
| Median search volume | 10 |
| Mean CPC | 0.61 |
The following is a list of the top searches (if you include all the misspelled searches for each site).
| Search | Proportion |
|---|---|
| youtube | 22.5% |
| 5.6% | |
| amazon | 4.9% |
| 4.0% | |
| weather | 1.5% |
| translate | 1.0% |
| com | 1.0% |
| 0.9% | |
| walmart | 0.9% |
| ebay | 0.8% |
| yahoo | 0.7% |
| youtubecom | 0.5% |
| you | 0.5% |
| netflix | 0.5% |
| news | 0.4% |
| craigslist | 0.4% |
| 0.3% | |
| roblox | 0.3% |
| gmail | 0.3% |
| trump | 0.2% |
| 0.2% | |
| map | 0.2% |
| fox | 0.2% |
| target | 0.2% |
| 123movies | 0.2% |
| coronavirus | 0.2% |
| nfl | 0.2% |
| the youtube | 0.2% |
| maps | 0.2% |
| 0.2% | |
| calculator | 0.2% |
| ups | 0.2% |
| espn | 0.2% |
| classroom | 0.1% |
| hotmail | 0.1% |
| macy’s | 0.1% |
| bitcoin | 0.1% |
| 0.1% | |
| nba | 0.1% |
| msn | 0.1% |
| usps | 0.1% |
| food | 0.1% |
| near | 0.1% |
| tiktok | 0.1% |
| login | 0.1% |
| covid | 0.1% |
| fox news | 0.1% |
| tv | 0.1% |
| games | 0.1% |
| on | 0.1% |
Note that in the data set, a lot of the top searches are listed as misspellings of popular website. For example, in the table below are listed 10 of the highest searches by volume, if we do not group intended spelling. We can see that they are all attempts to go to Youtube. Note that for some of them the intended spelling was not recognized, so the percentages in the above table are an underestimate.
| keyword | location | spell | spell_type | keyword_info_search_volume |
|---|---|---|---|---|
| youtubes | 2840 | 1.85e+08 | ||
| yotb | 2840 | youtube | did_you_mean | 1.85e+08 |
| yuotube | 2840 | youtube | showing_results_for | 1.85e+08 |
| fceb | 2840 | showing_results_for | 1.85e+08 | |
| iyou tube | 2840 | 1.85e+08 | ||
| youruvw | 2840 | youtube | showing_results_for | 1.85e+08 |
| ajoutool | 2840 | youtube | did_you_mean | 1.85e+08 |
| yourub | 2840 | youtube | showing_results_for | 1.85e+08 |
| youtout | 2840 | youtube | showing_results_for | 1.85e+08 |
| youi tue | 2840 | youtube | showing_results_for | 1.85e+08 |
The top 2000 searches have extremely high volume, while the vast majority of the rest of the searches are very low volume.
(Note that if misspelled variants are grouped together, this figure will have an even more extreme skew.)
If a misspelling is recognized, a so-called spell type is suggested. There are three types of spell shown in the table below. 1.4% of searches have a spell type, but those that do have tend to have high volume.
~14% of searches are in the form of a question. “how” is the most common question word.
Although only about 1% of the total volume of searches are questions
“how” and “the” are the most common stopwords, which are present in 6-8% of searches.
A colorful version:
The most searched queries have length 6-9 characters, and falls continuously for search queries longer or shorter than that.
Search phrases with fewer words have higher volume
Internet & Telecom is the keyword category with the highest mean volume.
Arts & Entertainment, Internet & Telecom, and News, Media & Publications have the highest total volume.
Finance has the highest mean cost per click.
The average CPC for all searches is 0.61
As volume increases, the difficulty increases.